// Consumer & Commerce/Consumer Goods

See Every Store.

Secure the Shelf.

Don't let blind spots cost you market share. We provide AI-driven visibility across your entire FMCG network, from retail profiling to distributor due diligence, so you expand with confidence.

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The growth blind spots
in consumer goods

Today’s brands aren’t slowed down by lack of reach, they’re held back by hidden gaps

Ghost outlets drive inefficiency.

Distributor onboarding delays slow GTM.

Unverified staff increase fraud risk.

One-time vendor checks miss ongoing threats.

Manual profiling limits on-ground visibility.

These don't just reduce efficiency - they erode credibility and increase costs.

Why leading consumer
brands choose IDfy

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Conduct due diligence vendors, distributors, and suppliers through financial and non-financial assessment.
Get real-time alerts on partner risk, compliance gaps, and regulatory red flags.
Perform legal due diligence using proprietary criminal records database across partners & their directors.

Impact at Scale

Building digital trust across India’s consumer goods ecosystem.

000K+

Merchants & RetailersOnboarded Annually

00M+

Verifications ProcessedMonthly

00%

Accuracy in DetectingIn-store Inventory

Stories of
Trust & Scale

IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

CTO

Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Director

The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Vice President

With the adoption of IDfy's Background Verification Services, we were able to improve our processes significantly.

Amarendra Nath Mishra

Group CHRO, Hero Enterprise

It has been an absolute pleasure working with IDfy over the past 4-5 years.

Devrat Singh

Senior Product Manager, Blackbuck

IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

CTO

Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Director

The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Vice President

With the adoption of IDfy's Background Verification Services, we were able to improve our processes significantly.

Amarendra Nath Mishra

Group CHRO, Hero Enterprise

It has been an absolute pleasure working with IDfy over the past 4-5 years.

Devrat Singh

Senior Product Manager, Blackbuck

IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

CTO

Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Director

The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Vice President

With the adoption of IDfy's Background Verification Services, we were able to improve our processes significantly.

Amarendra Nath Mishra

Group CHRO, Hero Enterprise

It has been an absolute pleasure working with IDfy over the past 4-5 years.

Devrat Singh

Senior Product Manager, Blackbuck